At Fuata Africa, we are passionate about people and collaboration. We wanted our corporate identity to embody that and convey our focus on the African context, economic development and impact.

We settled on 3 circles that represent i) rootedness in context (the first circle) symbolised by an earthy colour that we also give to ‘AFRICA’ to make the symbolic connection that we use to challenge ourselves, partners and clients to pay attention to contextual nuances, richness and uniqueness of each African country.

This is followed by a circle of development, innovation or broadly improving things for the better that we associate with colour blue. For Fuata, the best way we know how is through entrepreneurship: high-impact ventures that drive innovations and economic development in African nations.

If we do that well, a third circle of impact would follow that we associate with colour green. This colour helps us think of circulate economies, regeneration, connectedness and broadly well-being that we hope to contribute through our work. We see impact through the lenses of social change; meaning what we do needs to be practically felt by the local people of Africa. For us, social change in the African continent is likely to occur and be systemic if it is driven by ventures either co-founded or headquartered in Africa. We know this will take time and is non-linear but our mission, nevertheless. These three circles are all woven and connected by this overarching mission of social change as the fundamental basis of what deeply roots or drives our economic development efforts.